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Bourgogne Montana, a hotel near the Bon Marche 5 mars 2008

Posted by webmaster in : Shopping , trackback

Located in the 7th arrondissement not too far from the Bourgogne Montana Hotel, the Bon Marché is the first department store or is considered as such.

 

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The store was founded in 1838 by the Videau Brothers. Marguerite and Aristide Boucicaut buy the Videau shares in 1848, who were frightened by the sale ideas of the couple. In 1852, they start the transformation of the store by developing the new concept of department store with a wide assortment, fixed prices, direct access and a mise-en-scene of the goods in the sale area.
In 1869, the Boucicauts embark on another expansion of the store. Joie de vivre begins to show its face once more. People have a new urge to consume…
A room of one thousand seats is set up on the top of the building to accommodate the various parties.

In 1910, at the initiative of Mrs Boucicaut to accommodate their customers is created the Lutetia Hotel, which was the first art deco Hotel in Paris and remains the only palace on the left bank in Paris.

In 1858, the famous French author Emile Zola is fascinated by the frenzy of Parisian lifestyle. When Zola begins writing his novel commerce, it’s the beginning of a very precious work for him: Au Bonheur des Dames (The Ladies’ Paradise). He picks some of Artistide Boucicaut ’s attitude to create his caracter Octave Mouret.

The Bon Marche is closed to the Bourgogne Montana Hotel.

Photo credit: roboppy

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